“Positioning Is the Key to a Successful Product Launch – NOT Taste.” For food entrepreneurs, the New Product Launch is the holy grail of your business.  This new product holds so much promise—it will increase your company’s market share, it will boost your annual revenue, and it will be the best product of its kind.  It’s easy to understand what you can gain from launching something new.  But what so many food entrepreneurs fail to understand is how to build an effective strategy. Your ultimate goal is to launch a product that’s appealing to grocery stores and food retailers, and through this exposure, you’ll stand out from the competition, make…