It is 2021 with an ongoing lockdown phase for about 1.5 years now and I just received my ’nth parcel from Amazon. And guess what it is! Another one of those organic, natural and ‘sulfate-free’ shampoo and conditioner packs, promising stronger roots and voluminous hair this time! I won’t mention names, lest it starts sounding like a sponsored post. But let us put it this way. My intense market analysis and product research, in between work calls, helped me zero down on this one product and then the heart said – “Let’s try it. Because, why not?” Mind you, this so-called analysis spans a cumulative duration of 5-10 minutes per…