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New Product Launch – Handy Notes for Food Entrepreneurs
“Positioning Is the Key to a Successful Product Launch – NOT Taste.” For food entrepreneurs, the New Product Launch is the holy grail of your business. This new product holds so much promise—it will increase your company’s market share, it will boost your annual revenue, and it will be the best product of its kind. It’s easy to understand what you can gain from launching something new. But what so many food entrepreneurs fail to understand is how to build an effective strategy. Your ultimate goal is to launch a product that’s appealing to grocery stores and food retailers, and through this exposure, you’ll stand out from the competition, make…
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Top Indian Restaurants in Austin – Texas, USA
Even though I am not a huge fan of Indian food outside India (it just does not taste authentic), I still have this knack of checking out the Indian restaurants outside the country. Perhaps, it is my faint hope, which silently keeps nudging me to find out an authentic taste of India abroad. So, when I arrived in Austin (capital city of Texas – USA), it was a natural tendency for me to look for a nice and warm Indian restaurant, just to welcome myself in a new country in some way! Being in a new city with no acquaintances, I tried looking for options over the internet. And the…
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Delectable Dishes Galore At The Texas Food Truck Showdown 2018
Before moving to Austin, I had read and heard a lot about the food culture in Texas and was quite eager to set out on a food adventure in Texas. As luck would have it, the Texas Food Truck Showdown 2018, was scheduled on March 17, 2018. This seemed like a perfect timing (right after I reached in Austin) and before I even realised, I was ready with my “Mission Food” in Texas. Though I was never a voracious eater, I have always been fond of nibbling at a wide variety of dishes in small portions. Here, there was food and drinks galore, with a typical carnival-like feel – just…
